Live performance is thought to be glamorous and exciting. But venue promoters can often have a very different perspective on music than the musicians do. For clubs, it’s a business, very risky, and extremely competitive. The musician should ask him/herself the question ” what is the criteria to get a gig at this venue?” The answer will always be that club owner need to make a living at their profession, and the only way they can do that is to book acts that fill their club.
The promoter will ask to see your promotional kit. The promo kit must contain a cover letter, bio, press photos, a selection of press clips, and, of course, a CD or link to your music. Mainly this is done online, so try to get a decent web promotional page of contact links / photos / live videos etc.

This is the link Motor sends out.

Press clips:

Press release

Only three or four of your best songs should be included on the demo. The demo for a club can be a live recording, unlike studio-produced recordings sent to radio station speciality shows. If you send a CD, mark three or four songs that are most suited for the venue.
Always follow-up with a call a week later to see if they have received the package. Once you start getting well know, you should start to look for an agency who will be able to find gigs for you and will know the right gigs/ clubs you would be most suited to your music style.
We now have 3 agencies, covering the UK & Europe, Asia, and the USA. But its a struggle when you are not famous, and often we have to rely on promoters contacting the band direct through MySpace to get gig offers that we forward to our agents.

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